Brand Guide

The School District of University City’s logo, as approved by the Board of Education, is the only name and mark that represents the District. The “Double Lion” logo has distinctive design elements that represent the District’s past, present and future. The gold and black ribbons denote forward-looking movement and transformation. The “Double Lion” connects the District to the rich traditions of the City of University City.

There are three primary versions of our logo: two versions of the “Double Lion” image and a “Wordmark” logo. The stacked (vertical) and horizontal versions of the logo are both acceptable, as well as the District Logo webProfile-NoTags and District Logo No Text, to be used at the discretion of the designer but in accordance with the District Logo Brand Standards. The “webprofile” without tagline is to be used for website when tagline would be illegible, but District name is still legible. The “District Logo No Text” may be used when affiliation with the District is obvious and the typography or word mark would be graphically distracting. Any exceptions to the guidelines must be approved by the District’s Office of Communications and Community Outreach at cco@ucityschools.org.

For Print Applications: Save EPS vector version to your computer; it can be inserted and resized in post publishing applications without any loss in quality. As an alternative, use the appropriately-sized JPG or PNG, knowing it will not enlarge as crisply as the EPS version. Please also note PNGs are created with transparent backgrounds where JPGs have white backgrounds. 

Logo Version	Click on format to download
Stacked Logo:	Stacked Logo: PNG  JPG EPS (Vector)
Horizontal Logo:	Horizontal Logo: PNG JPG EPS (Vector)
Wordmark:	Wordmark: PNG JPG EPS (Vector)
District Logo (No Text):	District Logo (No Text): PNG JPG EPS (Vector)
District Logo (No Tagline):	webProfile (No Tagline): PNG JPG EPS (Vector)

A consistent graphic identity is essential to establishing a strong and familiar brand presence with our key constituencies. While standards leave room for creativity, it is very important that we all adhere to these guidelines to visually define our District in a strong, consistent manner. Logos often stand alone as the sole symbol of an institution. This means that logos should not be altered by changes in size, proportions, colors, relative relationship of design elements (the approved logo “lock up”) or by special effects. Logos must not be altered or locked up with new taglines or other design elements, which in effect would create an unofficial new logo.